Research → draft → review → publish
Topic research, AI drafting against a brand voice prompt, human review, then publishing to the CMS on a schedule.
What wasn't working
Editorial team spent more time formatting and scheduling than actually writing.
Brand voice drifted between contributors, requiring heavy edits before publish.
What we needed to be true
Cut research and formatting time by 70%.
Enforce brand voice with an AI editor pass before human review.
Publish on schedule directly to WordPress without manual copy-paste.
How it was built
Research collection
Structured research briefs land in Airtable; sources, angles, and target keyword captured up front.
AI drafting
Claude drafts against a strict brand-voice prompt and outline; a second pass edits for tone and clarity.
Human review & publish
Editors review in Airtable, approve, and the pipeline pushes to WordPress via the REST API on the scheduled date.
How the pieces connect
Stack
Business impact
Let's map your workflow and see what's worth automating first.
Lessons learned
AI drafts are 60% of the way there — the pipeline value is in the boring plumbing around review and scheduling.
Common questions
More work like this
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Portal scrape → clean → load
Removed 20+ hrs/week of manual portal work.
Have a workflow that looks like this?
Bring me one real bottleneck. I'll tell you whether it's worth automating, and what it would take.