Website AI Audit
Score your website across 25 AI criteria and get a prioritised improvement roadmap
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AI can transform every touchpoint on your website — from the first visit to the final conversion. This audit scores your site against 25 AI-readiness criteria and gives you a prioritised roadmap of exactly which AI features to add first.
25 AI Opportunities on a Typical Website
The audit checks for these AI-ready improvements:
Conversion & Lead Generation
- AI chatbot for lead qualification
- Personalised content based on visitor source
- Exit-intent AI with smart offer
- AI-powered recommendation engine
Support & Self-Service
- Trained FAQ chatbot (reduces support tickets)
- AI search with semantic understanding
- Smart help articles (shown based on user behaviour)
Content & SEO
- AI-generated meta descriptions and titles
- Automated content brief generation
- AI-powered internal linking
Operations
- AI email routing and classification
- Smart form field prediction
- Automated meeting scheduling from chat
Scoring Methodology
Each area is scored 0–4:
- 0: Not present
- 1: Basic implementation
- 2: Functional but unoptimised
- 3: Well-implemented
- 4: Best-in-class
Your overall score determines your AI maturity level and suggested roadmap.
Getting Started With AI
Most websites can add their first meaningful AI feature (a trained chatbot or a smart lead form) in under a week. Building a Chatbot With the OpenAI API is a good starting point if you want to see what's actually involved. For the broader automation opportunities beyond AI specifically, the Website Automation Audit covers the rest of the funnel. Book a free session to prioritise and plan.
Want this built against your real numbers?
A 30-minute call to scope the workflow, agent, or automation you actually need.
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